Verify your pipeline. Recover lost revenue. Build commercial trust.
Adapt connects the systems your business already uses and turns fragmented commercial activity into evidence-backed intelligence, revenue recovery opportunities and trusted commercial insights.
Illustrative view
Commercial Trust Score
A commercial credibility metric measuring commercial execution quality and revenue reliability. Visual mockup — not live data.
Existing business systems
Commercial Evidence Graph
Adapt commercial intelligence
Assurance outputs
Commercial Trust Score
Evidence-backed action
Businesses often operate across fragmented systems — CRM, email, calendars, proposal tools, accounting and billing — with commercial information spread across each of them. That fragmentation creates recurring commercial issues.
Adapt acts as a commercial assurance layer above the systems a business already uses — verifying commercial activity against evidence rather than accepting declared records as truth.
How real is our pipeline?
Where are we leaking revenue?
How investable or lendable is our commercial engine?
Businesses invest in CRM systems, sales software and operational tools, yet commercial information can remain fragmented across those systems. The result is a commercial picture that is difficult to verify.
Adapt was conceived to address this gap by creating an evidence-based commercial assurance layer above existing systems. Instead of simply accepting CRM records as truth, Adapt treats commercial claims as information that can be validated against evidence.
Adapt is not another CRM. It is an independent commercial intelligence, verification and assurance layer designed to work above the technology a business already runs.
Recurring issues identified
Founder, Adapt Commercial Intelligence & Trust Platform
London-based SaaS sales and business development professional with international experience across UK, Europe, North America, APAC and Australia. Background spans hospitality technology, professional services, accounting, CRM and revenue operations. MSc in International Business Management from Royal Holloway, University of London.
Adapt combines multiple commercial intelligence capabilities into one unified platform that sits above the systems your business already uses.
Adapt consolidates fragmented commercial signals from CRM systems, email, calendars, proposals, invoices, renewals, customer accounts and sales processes into a unified evidence network.
Connected entities
The graph helps determine whether reported pipeline opportunities are supported by genuine commercial activity.
Adapt compares CRM declarations — deal values, probabilities and sales stages — against the evidence available across connected systems.
Evidence assessed
CRM claims become hypotheses that can be tested against evidence.
Adapt converts commercial and operational signals into an externally interpretable commercial credibility metric — a measure of commercial execution quality and revenue reliability, not a traditional financial credit score.
Contributing factors
Designed for investor data rooms, lender underwriting packages, accelerator dashboards, portfolio monitoring and strategic partnership evaluations.
Adapt identifies lost commercial opportunities across the commercial lifecycle and assesses each leakage event for estimated financial value at risk, urgency, recovery likelihood, confidence and evidence strength.
Leakage categories
The Revenue Recovery Board prioritises the highest-value recovery opportunities.
Adapt compares forecast probabilities against evidence-backed indicators. When forecast optimism exceeds supporting evidence, the opportunity can be flagged as potentially inflated.
Signals analysed
Supports more transparent forecasting, board reporting, investor communication, strategic planning and commercial accountability.
This module brings the previous capabilities together into continuous monitoring rather than one-off audits, with internal dashboards and external outputs.
Continuously
Real-time validation of commercial execution, delivered as explainable intelligence.
Commercial Evidence Graph
Entities and events connected into one evidence network.
Pipeline credibility
Revenue Recovery Board
Renewal leakage
Priority 1 · Urgency High
Proposal leakage
Priority 2 · Urgency Medium
Dormant-customer leakage
Priority 3 · Urgency Medium
Lead leakage
Priority 4 · Urgency Low
Illustrative values only — not live customer data.
AI extracts entities, infers relationships, analyses historical patterns, detects anomalies, calculates scores and generates recommendations across the platform.
Automated Evidence Extraction & Graph Construction
Predictive Pipeline Credibility Assessment
Intelligent Leakage Detection & Prioritisation
Forecast Inflation Detection
Trust Score Calculation & Benchmarking
Explainable Recommendation Generation
Explainable recommendations
Illustrative mockupFollow up with a stakeholder
WHY · No contact recorded with the decision maker since the last meeting.
Send a proposal
WHY · Opportunity has progressed in stage without proposal evidence.
Renew a contract
WHY · Renewal date approaching with no renewal activity in evidence.
Re-engage a dormant customer
WHY · Account shows no commercial interaction over an extended period.
Internal management-oriented measure of commercial execution quality.
External-facing measure of commercial credibility and revenue reliability.
Prioritised view of revenue leakage and recovery opportunities.
Structured commercial intelligence suitable for investor data rooms, lender packages, accelerators and similar use cases.
Compare commercial performance against relevant peers and sectors as the platform develops its benchmarking capability.
Available as a Growth-tier capability.
Adapt is designed to integrate with existing business technology instead of replacing it — designed to connect with systems such as CRM, email, calendar, proposal tools, accounting, billing, customer databases and sales workflows, including platforms such as Salesforce and HubSpot.
Adapt extracts commercial entities and relationships from connected systems and assembles them into a unified evidence network.
Adapt compares reported pipeline and forecasts against the supporting evidence available across those systems.
Adapt identifies and prioritises leakage, dormant opportunities, renewal risks and other commercial risks.
Adapt calculates Commercial Trust Scores and related commercial intelligence.
Adapt provides recommendations explaining what action should be taken and why.
5.87%
of annual revenues lost by UK businesses through leakage
£244bn
approximate annual value of that leakage
Market-research figures cited in the Adapt business plan.
CRM adoption among SMEs can remain inconsistent, with businesses sometimes relying on spreadsheets, email or fragmented software to run commercial activity.
Where commercial records are incomplete or unverified, revenue loss is difficult to see and pipeline claims are difficult to test. That is why an evidence-based commercial assurance layer is relevant for UK B2B businesses and the institutions that back them.
Choose the level of commercial intelligence that matches your stage and needs.
£99/month
Early-stage startups and small businesses
£299/month
Growing startups, agencies, professional services firms and scaleups
£699/month
Larger SMEs and venture-backed companies
£1,500/month
Accelerators, lenders, venture studios and angel networks
Additional revenue streams
What Adapt does, how it sits above your existing systems, and what it produces.